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Silk Road Fashion Show at Chelsea Club by Alma Farmer and Olga Kokoeva

The Amazing Silk Road- London Fashion Show

Silk Road Show

silk road fashion show

Entering the large Centenary Hall at Chelsea Football Club, you were immediately transported to the exotic worlds of the Silk Road. Mr Amjad Suleman MD of Reddot Capital and the CFO of www.theshowbizlife.com described the show as being “ Wonderful sight of colours and unity fashion show”

Guests first encountered a yurt – the great felt tent of the nomads of Central Asia. Moving further in, guest were surrounded by the fabric and objects from many countries of the Silk Road – from China and Japan, across Central and South Asia, to the Middle East and the Mediterranean.CapriRed Fashion Photography

CapriRed Fashion PhotographyCapriRed Fashion Photography

silk road fashion show

silk road fashion showThe Silk Road Fashion Show, conceived, created and delivered by two designers, Alma Farmer and Olga Kokoeva, brought together designers from along the Silk Road in a dazzling setting to an audience in London.  

silk road fashion showThe concept of the Silk Road Fashion Show is the exchange of fashion ideas and people along the Silk Road. The Silk Road is the ancient trade route (or routes) that ran from China across different parts of Asia to Europe. For centuries the Silk Road has allowed for trade of all sorts and movement of people and ideas. However, the very name of the Silk Road is one of a sensational fabric – silk. Silk for luxurious fashion has driven trade since the earliest times.

silk road fashion

CapriRed Fashion Photography
CapriRed Fashion Photography

Since ancient times the exchange of fashion ideas has continued, even when interrupted by wars and politics. Today, the exchange of these ideas is as strong as ever. Of course, ideas move in every direction. Western fashion is influenced by the fabrics and designs of Asia and designs in Asia are influenced by the West. Today people move as much as ideas and London is home to many designers from many Silk Road countries, bringing their ideas and generating new designs here in London.

Picture of traditional dancing by Christain Jibril
The catwalk was a true show – while the focus was kept on the models and the designs using perfectly designed lighting, the experience was enhanced with music and a great host to ensure guests were entertained as well as informed. Beyond the catwalk, the Show had spaces for designers to showcase their designs to buyers, press and guests up close. With drinks and hundreds of interesting people, the Show allowed for extensive networking and much general socialising!  

The main TV news channel of Kazakhstan about Silk Road Fashion Show in Chelsea FC by news correspondent Galymzhan Karamanuly

The show has also been featured in leading papers internationally.

Kazakh designers demonstrate collections at London’s Silk Road Fashion Show

The Show was packed with over 200 guests, even in the large space provided by the Centenary Hall of Chelsea Football Club.

silk road fashion
CapriRed Fashion Photography

It created much press interest, with photographers and videographers jostling for position around the catwalk.

Photographers By Chima Luke Okafor
Photographers By Chima Luke Okafor

The Show was opened by His Excellency Mr Erlan Idrissov, Ambassador of the Republic of Kazakhstan to the UK. He welcomed the guests to the Show, emphasising the importance of the silk road.

AlisherShaykhovAmbassadoroftheRepublicofUzbekistan
Alisher Shaykhov Ambassador of the Republic of Uzbekistan

The Silk Road Fashion Show was also pleased to have His Excellency Alisher Shaykhov, Ambassador of the Republic of Uzbekistan to the UK, also supporting the Show.

Ambassador
Opened by His Excellency Mr Erlan Idrissov, Ambassador of the Republic of Kazakhstan to the UK – Scuderia Ferrari Club London also opened the Show, emphasising the importance of cutting edge design and the role of Italy as the key European destination of the Silk Road in antiquity and today.

ALMA FARMER promotes ethical fashion and her designs are inspired by the motifs of Central Asia combined with modern life. Alma has been based in London since 1997 and founded her brand Elanu style, which means ‘persuasion’. Her designs draw on traditional motifs (‘Steppe Collection’), inspirations from nature (‘Nature and Nurture Collection’) and modern motifs (‘Constructivist Collection’). Her collections include clothes, scarves and other accessories. Alma has exhibited across London for many years. She is CEO and founder of the Silk Road Fashion Show.

dr alam farmer

Silk Road

Model Nadia Grishakova Designer: Style Alma Farmer. Photography Chima Luke Okafor. MUA Karla Alena — with Karla Alena and Alma Farmer.
Model Nadia Grishakova Designer: Style Alma Farmer. Photography Chima Luke Okafor. MUA Karla Alena — with Karla Alena and Alma Farmer.
Top Model Lillie Laverick. Designer: Style. Alma Farmer. Photography Chima Luke Okafor.
Top Model Lillie Laverick. Designer: Style. Alma Farmer. Photography Chima Luke Okafor.
Top Model Jessica ODonegan. Designer: Style. Alma Farmer. Photography Chima Luke Okafor. MUA: Dana VGwhite
Top Model Jessica ODonegan. Designer: Style. Alma Farmer. Photography Chima Luke Okafor. MUA: Dana VGwhite
Top Model Jessica ODonegan. Designer: Style. Alma Farmer. Photography Chima Luke Okafor. MUA: Dana VGwhite
Top Model Jessica ODonegan. Designer: Style. Alma Farmer. Photography Chima Luke Okafor. MUA: Dana VGwhite                                     OLGA KOKOEVA is an emerging designer from Russia. In the past 2 years she has unveiled exciting collections, including: S/S 17 Shades of Life and A/W 17/18 Double helix both based on the ideas from science. Her summer range in sheer is designed to echo the complexity and fragility of the growing child, and her autumn/winter collection Double Helix is a high-concept male and female collection inspired by the iconic DNA double helix and other forms in cellular biology. At The Silk Road Fashion Show, which she co-organised, Olga Kokoeva presented collection inspired by the culture of Caucasus. The collection was made of velvet and wool fabrics, including some traditional costume elements with ‘papakha’ hats and horns.  She also made a statement with a ‘No War’ sign to conclude the show as The Silk Road has always been a route that has united people. Olga also works by appointment to create bespoke design.

silk road

Picture by Marco

CRYSTAL DAIVA, is a jewellery design and perfume house located in London, Dubai and Vilnius, aiming to revolutionise the way accessories are used and seen, by breaking all the rules. The designs show the unseen and matching the unmatched, defying gravity in jewellery such as brooches, hijab pins and the magnetic FabPin®. The stunning designs are made with pearls, crystals from Swarovski® and precious metals and have adorned numerous celebrities and even members of the Royal Family.

Silk road fashion show

Silk Road

Daiva Dawood
Daiva Dawood and Alia Beyg

Daiva Dawood
MARGARIDA MIRANDA is a young designer from Portugal, trained in Fashion Design, Sewing and Pattern cutting, who came to the UK to learn more about Fashion. She has showcased her work in various shows in her hometown of Braga, Portugal; in Madeira, Portugal and in the Kaoska Fashion Show in London. Her collection is inspired by Rajasthani culture from India and intends to blend those cultural elements with the innovation of western fashion, exploring both their differences and similarities.

silk road

Pictures by Rabi Sultan -

Miranda Silk road

silk road fashion show

L I N D A B A B A DESIGNS 2018 features provocative, strong yet feminine dresses for women to show and recognise their strength and beauty. L I N D A B A B A used embroidered sheer silk lace in her collection to emphasise the flawlessness, whilst the cut has been kept classic. This composition makes her designs uniquely sassy and edgy.

silk road fashion show

Linda Barber

silk road

silk road

silk road

JORDAN JAMES is an emerging young designer currently based in the North-East of the UK, whose namesake label, J.JAMES, was created in 2017 with the sole aim being to blur the lines between fashion, gender, identity and spirituality. Taking inspiration from art, architecture and the designer’s personal experiences and photography, the collection is based around the concept of ‘X’ and is a social commentary about society’s need to label everything and everyone. The idea that ‘X’ can represent many different things: it can be an answer to a mathematical equation; it can be the end destination on a map. ‘X’ is there to fill a void. the idea being that you don’t have to conform to what society tells you, you can just be ‘X’.
‘X is what I say it is, X is what I decide it is. I am X’. Jordan James has been involved in a number of fashion shows in the North-East a d currently has an online store for the printed division of the collection(s) under the name ‘X by J.JAMES’ with ‘Bags of Love’. He chose to debut his first collection under J.JAMES with the Silk Road Fashion Show as the central themes of unity and diversity truly align with the label’s ethos and ideologies.

 

silk road

silk road fashion show
AISALIM is a new brand by Aizhan Salimbayeva. She has designed and produced her clothing line using elements of traditional Kazakh costumes and accessories made from leather and handcrafted using the ancient patterns of Kazakh craftsmen. The leather accessories add uniqueness to every look. The basis of the accessories is a unique, complex thematic pattern and ancient hand-engraving technique, which fully reflects the history and culture of the craft of the ancient Kazakh ancestors. The collection includes suits for both men and women and different elements of the collection can be mixed and matched to create a complete look. This allows the user to create everyday looks or something for that special occasion

silk road


ZHANAR KAINARBAYEVA is a young fashion designer from Almaty, Kazakhstan. She always loved fashion design. At a young age, she began sketching and sewing dresses for her family and friends. Zhanar studied individual dress making techniques at Lubaks Studio in Moscow, Russia and then at the Istituto di Moda Burgo Milano, Italy. She then became a professional designer in Istanbul, Turkey transferring her creativity and knowledge to many individual designs. Her clothing is always an expression of her current obsession and inspiration, forming a vocabulary of her personal languages. Her new collection combines Kazakh traditions and modern fashion and is in the black/grey scale diluted with gentle pink, bright red and gold. She uses natural materials such as silk, wool, cotton and alpaca.

silk road

FRENTINO is a brand created for young, trendy and modern generation who wants to be stylish yet comfortable. Frentino aims for customers to feel special when wearing its products so it uses the best materials available while keeping up with current trends.

silk road fashion
The models preparing before the show.

Silk road

SHANNEN COUTURE is the women’s fashion label designed by Shannen. Her love of fashion began when she was growing up in Italy, where she studied jewellery design. She’s been heavily involved in fashion shows, beauty pageants and television in Cyprus, Paris and London. The current collection for Shannen Couture features leather jackets, and the theme is a juxtaposition of “biker chic meets elegance”.

shannon - silk road

Shannen Eghbali LOUMA COUTURE is a luxury womenswear label focussing on couture and bespoke kaftans. Ahlam J is the founder of Louma London. Her Mediterranean background has been a large influence in the way she designs. They are always unique, chic and elegant and source the best sourced fabrics from around the world. Each piece is designed with a vision of how it can be most enjoyed. She caters to the fashionista in every woman, delivering elegance and creativity defining luxury and creating desire with every piece. Being based in London Ahlam J regularly participates in fashion shows. Louma Couture Spring/Summer 2018 collection is an array of delicate fabrics combined with bold textures, painted with the fun of summer colours.

The Silk Road Fashion Show has created a huge buzz since it took place. It immediately created a huge response on social media and in the days and weeks since the Show this as barely subsided.

CapriRed Fashion Photography
CapriRed Fashion Photography

This buzz has been generated as much by the press and guests that came to the Show as much as by the designers that participated. The Show has had an impact way beyond the event itself.

 Timurbek Zhapekov, Elvira Sk, Zhanar Kainar, Shannen Eghbali, Marco Gafarelli, Linda Baba and Olga Kokoeva.
Timurbek Zhapekov, Elvira Sk, Zhanar Kainar, Shannen Eghbali, Marco Gafarelli, Linda Baba and Olga Kokoeva.
Picture by Michael Byrant
Picture by Michael Byrant
Networking
Networking pic by Michael Byrant
silk road fashion show
James Pratt

sherry Clarridge

Silk Road Fashion

The Silk Fashion Show Team :) Alma Farmer, Evrin Bashak Offical, Shannen Eghbali and Olga Kokoeva. Photography Chima Luke Okafor. — with Alma Farmer, Evrin Bashak Offical, Shannen Eghbali and Olga Kokoeva.
The Silk Fashion Show Team 🙂 Alma Farmer, Evrin Bashak Offical, Shannen Eghbali and Olga Kokoeva. Photography Chima Luke Okafor. — with Alma Farmer, Evrin Bashak Offical, Shannen Eghbali and Olga Kokoeva.
The Silk Fashion Show Team. Evrin Bashak Offical, Shannen Eghbali, Marco Gafarelli Alma Farmer and Olga Kokoeva. Photography Chima Luke Okafor. — with Evrin Bashak Offical, Shannen Eghbali, Marco Gafarelli, Alma Farmer and Olga Kokoeva.
The Silk Fashion Show Team. Evrin Bashak Offical, Shannen Eghbali, Marco Gafarelli Alma Farmer and Olga Kokoeva. Photography Chima Luke Okafor. — with Evrin Bashak Offical, Shannen Eghbali, Marco Gafarelli, Alma Farmer and Olga Kokoeva.The Show was the result of a fantastic team effort. The designers worked closely with the organisers to help create the coherence of the Show as a whole. To support this, though, required the talents of models, make-up artists, hair dressers and technical support for lighting and sound. A DJ and host compere completed the team. Each and everyone of the team deserves many thanks for the success of the Show.

https://www.facebook.com/586491420/videos/10155918275041421/?id=586491420

“The Silk Road Fashion Show is not one ‘show’, but a concept. The aim is to continue exchanging experience of fashion along the Silk Road, with further shows in London and an increasing online presence showcasing designs, people and ideas”. Alma Farmer

 

For further information contact:

 

Alma Farmer, London – WhatsApp/Messenger – +44 7984 747734. Emails: almafarmer@hotmail.com; or contact@silkroadfashion-london.com

Olga Kokoeva – WatsApp/Messenger – +44 7885 278433 Emails: o_kokoeva@mail.ru; or contact@silkroadfashion-london.com

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