The Amazing Silk Road- London Fashion Show
Entering the large Centenary Hall at Chelsea Football Club, you were immediately transported to the exotic worlds of the Silk Road. Mr Amjad Suleman MD of Reddot Capital and the CFO of www.theshowbizlife.com described the show as being “ Wonderful sight of colours and unity fashion show”
Guests first encountered a yurt – the great felt tent of the nomads of Central Asia. Moving further in, guest were surrounded by the fabric and objects from many countries of the Silk Road – from China and Japan, across Central and South Asia, to the Middle East and the Mediterranean.
CapriRed Fashion Photography
The Silk Road Fashion Show, conceived, created and delivered by two designers, Alma Farmer and Olga Kokoeva, brought together designers from along the Silk Road in a dazzling setting to an audience in London.
The concept of the Silk Road Fashion Show is the exchange of fashion ideas and people along the Silk Road. The Silk Road is the ancient trade route (or routes) that ran from China across different parts of Asia to Europe. For centuries the Silk Road has allowed for trade of all sorts and movement of people and ideas. However, the very name of the Silk Road is one of a sensational fabric – silk. Silk for luxurious fashion has driven trade since the earliest times.
Since ancient times the exchange of fashion ideas has continued, even when interrupted by wars and politics. Today, the exchange of these ideas is as strong as ever. Of course, ideas move in every direction. Western fashion is influenced by the fabrics and designs of Asia and designs in Asia are influenced by the West. Today people move as much as ideas and London is home to many designers from many Silk Road countries, bringing their ideas and generating new designs here in London.
The main TV news channel of Kazakhstan about Silk Road Fashion Show in Chelsea FC by news correspondent Galymzhan Karamanuly
The show has also been featured in leading papers internationally.
The Show was packed with over 200 guests, even in the large space provided by the Centenary Hall of Chelsea Football Club.
It created much press interest, with photographers and videographers jostling for position around the catwalk.
The Show was opened by His Excellency Mr Erlan Idrissov, Ambassador of the Republic of Kazakhstan to the UK. He welcomed the guests to the Show, emphasising the importance of the silk road.
The Silk Road Fashion Show was also pleased to have His Excellency Alisher Shaykhov, Ambassador of the Republic of Uzbekistan to the UK, also supporting the Show.
ALMA FARMER promotes ethical fashion and her designs are inspired by the motifs of Central Asia combined with modern life. Alma has been based in London since 1997 and founded her brand Elanu style, which means ‘persuasion’. Her designs draw on traditional motifs (‘Steppe Collection’), inspirations from nature (‘Nature and Nurture Collection’) and modern motifs (‘Constructivist Collection’). Her collections include clothes, scarves and other accessories. Alma has exhibited across London for many years. She is CEO and founder of the Silk Road Fashion Show.
CRYSTAL DAIVA, is a jewellery design and perfume house located in London, Dubai and Vilnius, aiming to revolutionise the way accessories are used and seen, by breaking all the rules. The designs show the unseen and matching the unmatched, defying gravity in jewellery such as brooches, hijab pins and the magnetic FabPin®. The stunning designs are made with pearls, crystals from Swarovski® and precious metals and have adorned numerous celebrities and even members of the Royal Family.
MARGARIDA MIRANDA is a young designer from Portugal, trained in Fashion Design, Sewing and Pattern cutting, who came to the UK to learn more about Fashion. She has showcased her work in various shows in her hometown of Braga, Portugal; in Madeira, Portugal and in the Kaoska Fashion Show in London. Her collection is inspired by Rajasthani culture from India and intends to blend those cultural elements with the innovation of western fashion, exploring both their differences and similarities.
L I N D A B A B A DESIGNS 2018 features provocative, strong yet feminine dresses for women to show and recognise their strength and beauty. L I N D A B A B A used embroidered sheer silk lace in her collection to emphasise the flawlessness, whilst the cut has been kept classic. This composition makes her designs uniquely sassy and edgy.
JORDAN JAMES is an emerging young designer currently based in the North-East of the UK, whose namesake label, J.JAMES, was created in 2017 with the sole aim being to blur the lines between fashion, gender, identity and spirituality. Taking inspiration from art, architecture and the designer’s personal experiences and photography, the collection is based around the concept of ‘X’ and is a social commentary about society’s need to label everything and everyone. The idea that ‘X’ can represent many different things: it can be an answer to a mathematical equation; it can be the end destination on a map. ‘X’ is there to fill a void. the idea being that you don’t have to conform to what society tells you, you can just be ‘X’.
‘X is what I say it is, X is what I decide it is. I am X’. Jordan James has been involved in a number of fashion shows in the North-East a d currently has an online store for the printed division of the collection(s) under the name ‘X by J.JAMES’ with ‘Bags of Love’. He chose to debut his first collection under J.JAMES with the Silk Road Fashion Show as the central themes of unity and diversity truly align with the label’s ethos and ideologies.
AISALIM is a new brand by Aizhan Salimbayeva. She has designed and produced her clothing line using elements of traditional Kazakh costumes and accessories made from leather and handcrafted using the ancient patterns of Kazakh craftsmen. The leather accessories add uniqueness to every look. The basis of the accessories is a unique, complex thematic pattern and ancient hand-engraving technique, which fully reflects the history and culture of the craft of the ancient Kazakh ancestors. The collection includes suits for both men and women and different elements of the collection can be mixed and matched to create a complete look. This allows the user to create everyday looks or something for that special occasion
ZHANAR KAINARBAYEVA is a young fashion designer from Almaty, Kazakhstan. She always loved fashion design. At a young age, she began sketching and sewing dresses for her family and friends. Zhanar studied individual dress making techniques at Lubaks Studio in Moscow, Russia and then at the Istituto di Moda Burgo Milano, Italy. She then became a professional designer in Istanbul, Turkey transferring her creativity and knowledge to many individual designs. Her clothing is always an expression of her current obsession and inspiration, forming a vocabulary of her personal languages. Her new collection combines Kazakh traditions and modern fashion and is in the black/grey scale diluted with gentle pink, bright red and gold. She uses natural materials such as silk, wool, cotton and alpaca.
FRENTINO is a brand created for young, trendy and modern generation who wants to be stylish yet comfortable. Frentino aims for customers to feel special when wearing its products so it uses the best materials available while keeping up with current trends.
SHANNEN COUTURE is the women’s fashion label designed by Shannen. Her love of fashion began when she was growing up in Italy, where she studied jewellery design. She’s been heavily involved in fashion shows, beauty pageants and television in Cyprus, Paris and London. The current collection for Shannen Couture features leather jackets, and the theme is a juxtaposition of “biker chic meets elegance”.
LOUMA COUTURE is a luxury womenswear label focussing on couture and bespoke kaftans. Ahlam J is the founder of Louma London. Her Mediterranean background has been a large influence in the way she designs. They are always unique, chic and elegant and source the best sourced fabrics from around the world. Each piece is designed with a vision of how it can be most enjoyed. She caters to the fashionista in every woman, delivering elegance and creativity defining luxury and creating desire with every piece. Being based in London Ahlam J regularly participates in fashion shows. Louma Couture Spring/Summer 2018 collection is an array of delicate fabrics combined with bold textures, painted with the fun of summer colours.
The Silk Road Fashion Show has created a huge buzz since it took place. It immediately created a huge response on social media and in the days and weeks since the Show this as barely subsided.
This buzz has been generated as much by the press and guests that came to the Show as much as by the designers that participated. The Show has had an impact way beyond the event itself.
“The Silk Road Fashion Show is not one ‘show’, but a concept. The aim is to continue exchanging experience of fashion along the Silk Road, with further shows in London and an increasing online presence showcasing designs, people and ideas”. Alma Farmer
For further information contact: