Bollywood Fever makes Bollywood history with its screening of Sholay in 3D, powered by Rishtey CINEPLEX
Saturday March 17th & Sunday March 18th @ The ICC Birmingham
Sholay in 3D, is powered by Rishtey CINEPLEX, which is presented by Bollywood Fever, will be the largest indoor 3D screening of a Bollywood movie ever to take place in the UK. It will also be the largest indoor 3D screening of any movie since Titanic 3D screened at the Royal Albert Hall in 2012.
A custom-made screen will be erected at The ICC Birmingham on Saturday March 17th and Sunday March 18th 2018, to present Sholay, one of India’s most iconic, most loved films, like never before.
Coupled with an integrated cinematic experience for the family, cinemagoers are encouraged to get immersed in the experience and singalong to classics like Yeh Dosti and Mehbooba Mehbooba, dress up as their favourite Bollywood characters and take part in the Bollywood Fan Zone, featuring live music, dance and food.
Bollywood Fever says: “We’re so proud to organise the largest indoor 3D screening since Titanic and achieving this milestone in British cinema. It’s also exciting for us to partner with Rishtey CINEPLEX, a premium Bollywood film channel, to present Sholay in 3D.”
Govind Shahi, Business Head for Europe, America, APAC & Outbound Sales, IndiaCast, said: “We are extremely delighted to be a part of this great and extraordinary event. Rishtey CINEPLEX is all about amazing cinematic experiences and Sholay in 3D makes a perfect association for us. We hope that the people of Birmingham makes the most of this opportunity.”
Supported by the BFI Audience Fund, using money from the National Lottery, to connect audiences across the UK with the best of world cinema,Sholay in 3D, powered by Rishtey CINEPLEX, breathes new life and adds depth to the masterful classic, appealing to a new generation of filmgoers and Bollywood film fans alike.
Considered by many to be the greatest Bollywood film of all time, Sholay topped the Indian box office for 19 years after its release in 1975. It went on to receive numerous ‘Best Film’ honours, topped the BFI’s “Top 10 Indian Films” in a 2002 poll and was named in the Top 10 list compiled by London’s Barbican Centre “What London Watches: Ten Films That Shook Our World” in 2017 – 42 years after its initial release.
Inspired by the spaghetti western genre in mainstream cinema, the film follows two criminals, ‘Jai’ and ‘Veeru’ (played by Amitabh Bachchan and Dharmendra) hired by a retired police officer (Sanjeev Kumar) to capture the ruthless dacoit ‘Gabbar Singh’ (Amjad Khan). Hema Malini and Jaya Bhaduri play ‘Basanti’ and ‘Radha’ respectively – Veeru and Jai’s love interests. The film’s dialogues and characters became universally popular, forming archetypes that have since defined and inspired subsequent eras of Indian cinema; contributed to numerous cultural memes; and become part of India’s daily vernacular.
In 2014, over 300 people took part in the process to convert this iconic film into a 3D digital format, where every scene had to be individually restored, colour corrected and re-composited in 3D. The music has been re-composed and re-created by Raju-Singh.
This will be the first time Sholay will be screened in 3D in Birmingham, appealing to generations that have not seen the magic of Sholay in theatres, those who have seen the film countless times, as well as world cinema aficionado’s.
Bollywood Fever, sponsored by Cellar Door, are proud to partner with the BFI, Rishtey CINEPLEX and Lyca Radio to bring Sholay in 3D to UK audiences. Bollywood Fever is also delighted to partner with RealD as an official supplier.
Sholay 3D, presented by Bollywood Fever, powered by Rishtey CINEPLEX
The ICC Birmingham
Saturday 17th March – Doors Open @ 10:30am
Sunday 18th March – Doors Open @ 10.30am
Tickets: £14.00 – £22.50
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