“Rang De’-Give Colour’-“An amalgamation of bringing British Asian talent to celebrate culture.”
‘Rang De’, as the name suggests ‘Give Colour’, is celebrating Holi this year with an amalgamation of bringing British Asian talent to celebrate culture, good over evil and welcome spring with positive light and colour.‘Rang De’comes alive in a short motion feature with the display of talent; smashing colours, dancing and sunshine smile welcoming positivity and effervescence of personalities merging into the clouds of bright colours and stylized motions. The unique portrait photographs were exhibited exclusively at a launch event, which took place on Wednesday 14th March at Chai Thali in Camden, London.
The ‘Rang De’ initiative is brought to everyone by Creative Circle, a multi-platform for connecting diverse talents and background in the fashion, beauty and art world. Initially launched by powerhouse British fashion talents Saran Kohli and Anisha Vasani, Creative Circle will open up a network of cutting-edge British talents across the fields of fashion, dance, music and the arts. Creative Circle will be the face and voice of upcoming and established talents by conducting workshops, specially curated brand strategies and events alongside mentors providing their knowledge for the new generation.
Leah Chowdhry photographys by OMJAnisha Vasani says: “Creative Circle is a digital collaborative platform that celebrates infinitive talent from British and Asian creatives worldwide & from all walks of life. Both myself and Saran have come together on numerous occasions to collaborate on various projects, through creatively directing campaign shoots for brands to styling celebrities and we have conducted and executed many events together over the past decade. We wanted to launch the platform with an exciting collaboration campaign to celebrate British-Asian talent and the global cultural festival of Holi through colours of beauty and fashion, with a concept that embraces our cultural roots and a twist of modern heritage. We are both very excited to bring the collection of celebrities and influencers together to launch the Creative Circle platform.”
Saran Kohli adds: “It’s an honour and humbling experience to have the opportunity to celebrate one my favourite festivals, bringing some the greatest talent and culture together on a platform that pushes the boundaries exploring diverse arts and influencers. It’s been a thrilling experience co-Styling/directing this concept with AnishaVasani where two creatives connect, collaborate and create the concept to spread the vibrant celebration of Holi.”
YesheeTengur, Marketing Manager UK & Ireland, RIA Financial Services adds:“Rang Depowered by Ria is an innovative concept and campaign which depicts the essence and colours of Holi. At Ria, we always aim to be as close as we can to the communities we serve and we are proud to be associated with this initiative.”
Holi is a spring festival celebrated in India and around the globe, also known as the “festival of colours’. It signifies the victory of good over evil, the arrival of spring, end of winter, and for many a festive day to meet others, play and laugh, forget and forgive, and repair broken relationships. It is also celebrated as a thanksgiving for a good harvest. It is visually represented by the throwing of colourful powders, an event which takes place all over the world throughout the month of March, with millions participating.
The ‘Rang De’ campaign features prominent British Asian names such as artist Inkquisitive, music stars Juggy D and H Dhami, actor and radio Ameet Chana (Sunrise Radio), DJ Harpz Kaur (BBC Asian Network), dancer and choreographer Nileeka Bose and TV presenter and author Natasha Asghar (Colours TV) who have joined forces to spread the vibrancy of holi stylized by AnishaVasani and Saran Kohli in colour rich outfits by Saran Kohli Label and Khubsoorat Collection by Mani Kohli with jewellery by Roots. Adding the Holi glamour are Roshni Hair & Makeup who glammed these incredible influencers in the theme of Holi. The campaign also features a collection of authentic turbans by Bespoke Turbans.
These talents are championing culture in the form of photography and creativity with each artist is the portrait in the theme of Holi colours, vibrant backdrops and adding a touch of spring glam.
The portraits were exclusively exhibited on Wednesday 14th March at Chai Thali in Camden, London. The event was supported by a number of sponsors.